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The Folio · four sample folios

Four sample folios.
Read every one in full.

Four complete Buyer Folios on four real properties — a listed Somerset terrace, a Morecambe auction lot, a south-east London flat and a £23,000,000 estate — redacted only where they would identify the property. Each names every transaction it relies on, builds three numbers from registered sales, and shows the working. Open any of them and judge it for yourself.

10
Sections per folio
16
Public registers
0
Estimates used
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Launch priceUntil 15 Oct, then £480 · VAT incl.

Four properties

The same methodology.
Four very different arguments.

A folio does not have one answer it applies to every property. The evidence decides what the argument is — and on these four, it decided four different things.

01 · The listed terrace

Somerset · 4-bed listed house · freeholdSIQ-EN-SPECIMEN

The seller paid above the register too.
Their gap is not yours to close.

+£251,404asking above the typical comparable sale
  1. 1,214four-bed houses nearby
  2. 21sold that genuinely compare: same type, tenure and era
  3. £443,596what they typically sold for
  4. £695,000what this one is asking

Inside this folio

  • §02 · NegotiationWhy the offer can go above the local range, and where it stops
  • §06 · The sellerWhat the 2022 purchase says about how far they will move
  • §02 · Offer lettersThe letter to send, and what to say when the agent calls back
  • §08 · Risk registerRadon, a solid-walled listed building and flood zone 2
Read the full folio

Ten sections · all 21 sales namedWant this for your home? Request a Folio · £349

02 · The flat

Lewisham, London · 2-bed flat · leaseholdSIQ-EN-SPECIMEN

Already below the evidence.
The slow market says lower still.

−£21,005asking below the typical comparable sale
  1. 3,040two-bed flats nearby
  2. 20sold that genuinely compare: same type, tenure and era
  3. £496,005what they typically sold for
  4. £475,000what this one is asking

Inside this folio

  • §02 · NegotiationWhy the folio still opens below an asking that is already low
  • §05 · Market trajectoryWhy this sector has fallen while the borough around it has not
  • §08 · Risk registerThe Article 4 direction: what it means for any alterations
  • §09 · Cost of ownershipBuying against renting: £52,024 more over five years
Read the full folio

Ten sections · all 20 sales namedWant this for your home? Request a Folio · £349

03 · The auction lot

Morecambe, Lancaster · 1-bed flat at auction · freeholdSIQ-EN-SPECIMEN

The guide is a starting point, not a price.
The evidence sits above the reserve.

−£35,136guide below the typical comparable sale
  1. 2,219one-bed flats nearby
  2. 21sold that compare: same type and size, any era or tenure
  3. £75,136what they typically sold for
  4. £40,000the auctioneer’s guide

Inside this folio

  • §02 · NegotiationWhy the reserve can be no higher than £44,000, and the offer to make before the sale
  • §02 · BiddingYour maximum bid, with the buyer’s premium built in
  • §05 · Market trajectoryWhy flat sales in Lancaster are down 40% from their 2021 peak
  • §04 · ComparablesAll 21 comparable sales, named and dated
Read the full folio

Ten sections · all 21 sales namedWant this for your home? Request a Folio · £349

04 · The trophy estate

Hammersmith & Fulham · large detached house · freeholdSIQ-EN-SPECIMEN

Priced one rung in.
The register puts this house on the outer one.

+£9.11Masking above the typical sale of houses its size
  1. 57large detached houses in SW6
  2. 7sold that match: too few to rely on
  3. 22houses this size sold on the outer belt since 2021
  4. £23.0Mwhat this one is asking

Inside this folio

  • §03 · EvidenceWhy seven matching sales in SW6 were not enough, and how the folio widened to 22
  • §01 · RecommendationThe rung this house sits on, and why the asking is one rung in
  • §02 · NegotiationThe walk-away: a level only one comparable sale has ever gone above
  • §06 · The sellerWhat the register says about who you are negotiating with
Read the full folio

Ten sections · all 22 sales namedWant this for your home? Request a Folio · £349

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See the evidence that put an asking price £253,766 above the register.

Enter your email and we'll send you a fully redacted, real-world SettleIQ Folio. See the sixteen datasets and the exact tactical bracket we generated.

The complete report

All ten sections,
delivered in detail.

Every folio carries the same ten sections in the same order, whatever the property. Only the evidence changes.

§01 · Recommendation
Open, aim and walk-away prices, stated on page one.
§02 · Negotiation intelligence
Four leverage signals, a live simulator, and a ready-to-send offer email.
§03 · Evidence
The identity-lock funnel, from whole sector down to your exact cohort.
§04 · Comparables
Every cohort transaction — named, dated, priced and ranked against yours.
§05 · Market trajectory
Local liquidity and momentum, and how firmly they let you push.
§06 · Negotiation environment
Seller situation, read from the register — never from speculation.
§07 · Location intelligence
Schools, transport, real broadband and deprivation — distance-ranked.
§08 · Risk register
An insurance-risk score, every component sourced.
§09 · Cost & energy
Council tax, service charge, ground rent, EPC energy cost.
§10 · Methodology
How the anchor was calibrated — including where evidence ran thin.

Before you commission

Questions worth
asking first.

All 16 questions

Get the detailed evidence for your target property.

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What is a Buyer Folio?

A Buyer Folio is a commissioned research report on one specific English property, written for the buyer. It runs to ten sections and establishes what directly comparable properties have actually sold for, how much negotiating leverage the listing carries, what liabilities sit on the address in the public record, and a tactical offer bracket — open, aim and walk-away. It costs £349 including VAT on requests made by 15 October (£480 after that), and arrives within two working days of payment.

How is this different from a portal estimate?

Portal estimates are automated valuation models. They return a single figure without naming the transactions behind it, without stating the matching rules applied, and without indicating how much evidence sat underneath — you cannot audit one, and you cannot take one into a negotiation. A Buyer Folio names every comparable transaction it used, states the matching rules it applied, and discloses where its evidence was thin. It also refuses to say what a property is worth — it reports only what directly comparable properties have achieved, which is a claim that can be defended in front of an estate agent.

Will a Buyer Folio ever say the asking price is fair?

Yes. A Buyer Folio reports what the registered evidence shows, in either direction. If the asking price sits inside the range that directly comparable sales support, the folio says so; if it sits below what directly comparable homes have achieved, it says that too, as the SE23 folio above does. You still receive the full offer bracket — where to open, what to aim for and when to walk away — but the finding may be that the price is fair rather than inflated.

What do I actually receive?

A single self-contained document you can read on a phone, print, or forward to a solicitor or mortgage broker. It includes the Glass Box Anchor, the full named comparables ledger, the Leverage Matrix score, the risk register, the cost-of-ownership picture, the tactical offer bracket, and the email scripts for putting each offer to the selling agent.

What is the Identity Lock?

The Identity Lock is the rule that decides which sales are allowed to inform your number. Sales are matched on property type, tenure and new-build status, then on three further structural dimensions covering construction era, size and — for houses — the land itself. A two-bed leasehold flat is compared only to sales that match it on every dimension; the lock is what stops a three-bed freehold terrace on the same street from contaminating the evidence. The exact banding rules are stated in full inside every folio.

You have seen four

Run it on your address.

Each of these four had its own cohort, its own leverage and its own registers to check. Yours will too — and if the evidence can’t support an offer bracket, we tell you and you pay nothing.

Request a Folio

£349 · launch price until 15 October, then £480 · billed only once we confirm

Read the methodology